little and Often

Throw Away Video

If you are about to spend your entire marketing budget an a new corporate video STOP, for a moment there are a couple of things to consider. We all love the John Lewis advert and we watch it over and over BUT, even a John Lewis advert is only for Christmas even at that huge…

Smiths Detection

We have added a new client to our portfolio. We were called on Friday and asked to shoot a video in Paris. We travelled Monday and were shooting on Tuesday. It was a complex subject under NDA so we can’t discuss the details, but it was a large product. The client was actually entertaining their…

Our Last Ever Video

Yes sadly this is our last video, because from now on we are… content creators. No more video, it is content; no more copy they are posts and visual images become “Instas”. Welcome to the new age of content creation. Broadcasters are no longer brands, they are just another means of delivery. There is no…

Editing using AI

This is an example of the ever growing number of AI type editing apps. The also give companies access to a huge number of online assets. These assets are all stored in the cloud and never need to clog up your computers. But are these apps producing good results? What are the benefits of using…

Video the future

The Future of Video

What is the Future of Video So what is the future of video? I am talking in any context, marketing, entertainment, news, or as a means of communication. We hear from pundits all the time and have seen for ourselves how powerful video is. It is through its engagement of course. The Millennial Issue Have…

Social Media Video

Social Media Video

Social Media Video This is an example of a video for social media, focusing on the features and benefits of a product. It is designed to be watched with no audio and its only 45 seconds long. Incidentally this is a great speaker. If you are interested the here’s a link to the product page…

AGT logo

Pepper Rafferty Creative Director

Jonathan Glazier – Pepper Rafferty Creative Director Hi I am Jonathan Glazier the creative director and co founder of Pepper Rafferty. When I am not creating marketing or product videos for Pepper Rafferty I work as a producer and director on broadcast TV shows. Currently I am the executive producer and director of Asias Got…

video marketing

Video Marketing

The General Benefits of Video Marketing Video marketing is the new trend for businesses and everyone is talking about it but is it all hype? There really are a variety of advantages to using video for marketing, especially if you want to make the best impression on your customer base. With authentic copy telling a…

Streaming & Social Media Strategy

Live Streaming & Social Media Strategy

Live Streaming & Social Media Strategy? It’s impossible to deny the success that live streaming has on social media and taking advantage of it for business purposes is just the beginning, Live Streaming & Social Media Strategy should go hand in hand. No one ever imagined that using the internet for marketing would be such…

Streaming Live Events

Streaming Live Events Can your Business Benefit

Can Your Business Benefit From Streaming Live Events? Live streaming is one of the most convenient online features that companies can use to engage their audience, show new products and services, and more. It is incredibly convenient, has the potential to be free of costs, and it helps to keep your brand relevant. Learning how…